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Making Aston Martin (Hardcover)

Author:  Ulrich Bez
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Format: Hardcover
ISBN-10: 3832795421
ISBN-13: 9783832795429
Sku: 221670140
Publish Date: 9/15/2013
Pages:  408
Age Range:  NA
During his ten years at the helm, Aston Martin CEO Fr. Ulrich Bez turned a niche British car maker into a profitable global business. Not your normal corporate "how I did it," this is a unique, lavishly illustrated blend of business case and personal memoir. The plot zooms along like a thriller--no business platitudes and all the insider details. We''re with Dr. Bez as he sleeplessly awaits Bill Ford''s verdict on buying out Aston Marton. We get up-close with the intense challenges of running an exclusive car manufacturer and see just how a global luxury brand is developed. A car enthusiast and engineer with a vision, Bez also shares his thoughts on the future of the automobile--and his plans for Aston Martin.
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