Multimodality and Genre : A Foundation for the Systematic Analysis of Multimodal Documents (Hardcover)

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Product Overview

"Analysing Multimodal Documents" presents the first systematic, corpus-based, and theoretically rigorous approach to the description and analysis of multimodal documents. John Bateman introduces researchers and advanced students to a linguistically-based method of analysis that shows how different modes of expression--including language, rhetoric, images, typography, colour and space--go together to make up a document with a recognizable genre. The author draws upon both academic research and concrete experience of how designers and production teams put documents together.

Specifications

Publisher Palgrave MacMillan
Mfg Part# 9780230002562
SKU 205069497
Format Hardcover
ISBN10 0230002560
Release Date 6/1/2008
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