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Museum Branding : How to Create And Maintain Image, Loyalty, And Support (Paperback)

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Product Overview

In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step.

Specifications

Publisher Altamira Pr
Mfg Part# 9780759109933
SKU 202607024
Format Paperback
ISBN10 0759109931
Release Date 4/10/2007
Product Attributes
Book Format Paperback
Number of Pages 0193
Publisher Altamira Press
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$37.64 + free shipping
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