Music Distribution Selling Music in the New Entertainment Marketplace; A Complete Guide to Music Distribution, Music Business, Promotions and Selling Music (Paperback)
|Author: C. Michael Brae|
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|A comprehensive study of the record industry distribution system. It has a "real" hands-on approach. Distribution is but one aspect of the business end of this industry, arguably the most vital. The importance of distribution is stressed along with the importance of other contiguous aspects such as sales, marketing, and promotions, including music-video, radio, retail, trades, consumer print, street-promotions, and college-networks.|
From the Publisher:
This "second edition" book is a comprehensive study of the music industry distribution system along with understanding the "new trends" of the music business. It has a "real" hands-on approach with current trends already in motion within the retail distribution systems. Included are music industry stats, trends and new innovative ways in selling your music through both digital and physical CDs. It is a complete guide in the new music distribution and music business process along with insightful strategies for marketing, promotional campaigns, radio and retail strategies. Marketing through cutting-edge web-technology, and how to incorporate into retail distribution networks supporting soundscan capabilities are explored. The core platform of product fulfillment, understanding the entire process of music distribution and music business is examined.