Negotiauctions New Dealmaking Strategies for a Competitive Marketplace (Hardcover)
|Author: Guhan Subramanian|
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|Bringing together auction theory and negotiation theory in a practical and accessible way, this work offers an authoritative guide to negotiating deals.|
From the Publisher:
"A guide for anyone involved in buying or selling everything from cars to corporations explains how to include elements of both negotiations and auctions when trying to make the perfect deal."Today's increasingly competitive marketplace is filled with business transactions that include elements of both negotiations and auctions, yet the received wisdom on deal-making treats these two mechanisms separately. Leading dealmaking scholar Guhan Subramanian explores the ubiquitous situation in which negotiators are ?fighting on two fronts?--across the table, of course, but also on the same side of the table with known, unknown, or possible competitors. Delving into case studies as diverse as buying a house, haggling over the rights to the television show Frasier, and selling ?toxic? assets into the U.S. government's bailout fund, Subramanian combines meticulous research, field experience, and classroom-tested strategies to create an indispensable guide for anyone involved in buying or selling everything from cars to corporations.