|Nike Battlegrounds 2003 chronicles the day-to-day action of America's top street ball warriors as they battle for the right to wear the NIKE Battlegrounds crown. NIKE Battlegrounds is the ultimate summer basketball one-on-one tournament that took place in NYC, LA, Chicago, Atlanta, Philly and Toronto during the summer of 2003. A king of the court was crowned in each city then the kings from each city battled it out in a one-on-one street ball game in NYC. It was epic.The winner of the championship tournament was crowned the Battlegrounds King and won a NIKE billboard appearance and a cash prize. The program, produced by Wieden & Kennedy/Radical Media, aired on MTV in September 2003 to rave reviews and strong ratings.|
NIKE Battlegrounds is one-part "Survivor" (Reality TV smash), two-parts "AND1 Ball Access" (over 100k units shipped), one-part Hoop Dreams ($7-million theatrical), and all NIKE (America's biggest sports brand!)...A potent mix of behind the scenes drama, on-court action, and spine-tingling suspense. NIKE Battlegrounds raises the bar for sports related programming.
Editor's NoteNIKE BATTLEGROUNDS: BALL OR FALL highlights the best moments from the Nike Battlegrounds street basketball tournament, which took place in New York, Los Angeles, Chicago, Atlanta, Philly, and Toronto during the summer of 2003. A "king of the court" was picked in each town, then those winners were picked to battle it out in a special one-on-one tournament in New York for a chance at a cash prize and an endorsement deal. This special originally appeared on MTV in September 2003.