Online Marketing (Paperback)
|Author: Brian Sheehan|
"Basics Marketing: Online Marketing "offers an accessible and practical introduction to what is unquestionably the most dynamic and fast-moving field in marketing today.
In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. Therefore, throughout this book, Brian Sheehan will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future.
International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.Other AVA titles of interest include "Basics Marketing: Consumer Behaviour," "The Fundamentals of Marketing," "The Fundamentals of Creative Advertising "and "The Fundamentals of Branding."
From the Publisher:
While online marketing is increasingly visible in our daily lives, it is still a young medium: it is still in its experimental stage. Online technology continues to improve in leaps and bounds, so that what seemed cutting edge a few years ago now looks dated and quaint. Online marketing is changing form rapidly in keeping with technology and rapid consumer adoption of new media and new ideas.
Basics Marketing: Online Marketing considers the major online trends that will continue in one form or another for some time. It also highlights big marketing ideas and case studies that exemplify forward thinking, and that will continue to inspire great online ideas well into the future. These include eBay, Google, and Barack Obama’s election campaign