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Open Question Selling : Unlock Your Customer's Needs to Close the Sale... by Knowing What to Ask and When to Ask It (Paperback)

Author: Gee, Val

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Product Overview

Build stronger relationships with customers through the OPEN Questioning technique

By asking four types of questions-Operational, Problem, Effect, and Nail Down-you can address customer needs, find connections, and build the kind of relationships that enable you to close more sales.

This hands-on guide shows how to use OPEN Question Selling throughout the sales process, from getting in the door to handling objections to making the close. With more than 100 sample questions and end-of-chapter exercises, you'll soon be on your way to building winning customer relationships.

Specifications

Publisher McGraw-Hill
Mfg Part# 9780071484725
SKU 204167416
Format Paperback
ISBN10 0071484728
Release Date 5/1/2007
Product Attributes
Book Format Paperback
Number of Pages 0230
Publisher McGraw-Hill Companies
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