shop by
Category
items
0 

Origin of Brands : Discover the Natural Laws of Product Innovation And Business Survival (Hardcover)

Author: Ries, Al

Customer Reviews   Write a Review

Be the first to review this item and earn 25 Rakuten Super Points™

Product Overview

In their new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.
Using studies of failed convergence products and success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. The Origin of Brands will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding.

Specifications

Publisher Diane Pub Co
Mfg Part# 9780756788025
SKU 202475706
Format Hardcover
ISBN10 0756788021
Release Date 1/30/2004
loading
$37.71 + $4.30 shipping
Rakuten Super Points Earn 38 ($0.38) Rakuten Super Points™
What are Rakuten Super Points™?
Get rewarded when you shop! Earn 1 point per dollar spent. That's like getting cash back on every purchase. Easy to see matured points in checkout. Use points just like cash.
Learn More
Get this item for
(price with shipping)
(redeem points)
Format: Hardcover
Condition: Used-Acceptable
In Stock. Usually Ships in 1 to 2 business days
Please select an option to buy
Add to Cart

Sold By:  M and N Media
What is a Marketplace and Shop Owner?
  • Our marketplace is a platform where approved third-party retailers (Shop Owners) can sell their products
  • Items are sold and shipped by Shop Owners
  • Your credit card and personal information remain secure; Rakuten.com meets all PCI Security Standards.
  • Purchases can only be returned to the Shop Owner
  • All purchases receive Rakuten Super Points™
ADVERTISEMENT
Promotions & Offers (1)
  •  custom promo
    5% Back* Sitewide with Promo Code Rewardme *See page for details
ADVERTISEMENT
ADVERTISEMENT