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"Our True Intent Is All For Your Delight "features the vintage color photographs of the John Hinde postcard company, originally made in the 1970s for sale as postcards and published here in book form for the first time. Butlin's was a network of Holiday Camps that revolutionized the British holiday in the years following World War II and, by the 1970s, was attracting a million people each year. The John Hinde team of photographers documented Butlin's glamorous and kitsch bars and ballrooms with technical brilliance and with the participation of large casts of holidaymakers. Precursors to the art photography of Andreas Gursky and Jeff Wall, these images are simultaneously heart-warming and hilarious, with dazzling design and color. They are a unique social-historical record of Britain in the early 1970s, described by Martin Parr in his introduction as "some of the strongest images of Britain of the period."
Martin Parr is a leading figure in British and European photography and a jackdaw collector of images and -postcards. Born in Epsom, Surrey, in 1952, he spent two summer breaks from college working as a "walkie" photographer at Butlin's, snapping holidaymakers for their family albums. His encounter at Butlin's with John Hinde's postcards helped determine his own style, and he came to fame in 1986 with color-saturated scenes of working-class British holidaymakers, "The Last Resort." Author of over 30 photography books, his retrospective was shown at the Barbican Art Gallery, London, in 2002. He is a member of Magnum Photos, and his work has been collected by museums throughout the world, including the Getty Museum in Los Angeles, the Philadelphia Museum and the Museums of ModernArt in New York and San Francisco.