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Pain and Profits: The History of the Headache and Its Remedies in America Janice Rae McTavish|Jan R. McTavish|McTavish, Jan R. 1 of 1
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FORMAT: Paperback
CONDITION:  Brand New
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Description
 

Learn more about Pain and Profits: The History of the Headache and Its Remedies in America:

Format: Paperback
ISBN-10: 0813534410
ISBN-13: 9780813534411
Sku: 35240032
Publish Date: 4/10/2007
Pages:  239
See more in Neurology
 
Pain and Profits tells the story of how a common ailment--the headache--became the center of a multibillion-dollar pharmaceutical industry in the United States. Despite the increasing authority of the medical profession in the twentieth century, treatment of this condition has remained largely in the hands of the public. Using the headache as a case study, and advertising as a significant source of information, Jan McTavish traces the beginnings of the modern over-the-counter industry. The American pharmaceutical industry developed from nineteenth-century suppliers of plant-derived drugs for both professional and home care. Two branches of the industry evolved over time--the ethical branch, which sold products only with prescriptions, and the nostrum branch, which was noted for its energetic marketing techniques. At the end of the century, they were joined by German companies that combined a strong commitment to science with aggressive salesmanship. Since German drugs were both highly effective in treating headaches and commonly available, suffers wanting quick relief could easily obtain them. The result was a new kind of "legitimate" pharmaceutical industry that targeted consumers directly. Historians of medicine as well as more general readers interested in the history of the headache will enjoy this fascinating account of the creation of the modern pharmaceutical industry.

Product Attributes

Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0239
Product attributePublisher:   Rutgers University Press
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