Passion Brands : Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About (Hardcover)

Author: Newlin, Kate

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Product Overview

A veteran business strategist defines the key ingredients that go into passion brands--brands that people recommend to friends wholeheartedly, with a joyous, even evangelical zeal.

Specifications

Publisher Random House Inc
Mfg Part# 9781591026877
SKU 207948106
Format Hardcover
ISBN10 1591026873
Release Date 2/24/2009
Product Attributes
Book Format Hardcover
Number of Pages 0292
Publisher Prometheus Books
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