|Author: Peter Kent|
More inventory may be available. Place your order today and be one of the first to receive this product when it arrives!
Alert me when this item is in stock.
|Plan and launch your PPC campaign and keep track of its progress|
If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.
Discover how toUse the right keywords to trigger your adsFigure your breakeven pointWrite ads that reach your customersCalculate return on investmentUse geo targetingTrack your ad results
From the Publisher:
* Pay-per-click (PPC) advertising allows businesses to target their audiences precisely through keywords people type into a search engine; businesses only pay when people click on a link in their ad
|* Growing advertising revenue from PPC-which is now the largest segment of the online advertising market, with a 30 percent annual growth rate-is behind the recent success of Google and Yahoo!; Microsoft recently entered the market with its own PPC service, MSN AdCenter
|* This book demystifies the sometimes confusing world of PPC and shows businesses how to maximize returns on PPC advertising
|* Topics covered include selecting among PPC providers (Google, Yahoo!, and MSN as well as lesser-known names such as FindWhat, Enhance, and Kanoodle), choosing the right keywords, writing effective ads, calculating return on investment, using PPC click tracing and conversion tracking tools, watching for click fraud, and harnessing advanced PPC techniques