Performance Measurement of New Product Development Teams : A Case of the High-Tech Sector (Hardcover)

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Product Overview

Using the example of four Taiwanese brand-name multinational companies, this study seeks to unpack the relationship between project team performance measurement systems and new product success/failure. It examines the use of performance measurement results and the resulting impact on team-member behaviour and functional departments.

Specifications

Publisher Palgrave Macmillan
Mfg Part# 9780230573840
SKU 209611356
Format Hardcover
ISBN10 0230573843
Release Date 8/13/2012
Product Attributes
Book Format Hardcover
Number of Pages 0267
Publisher Palgrave MacMillan
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