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Perspectives on Persuasion, Social Influence, and Compliance Gaining Seiter, John S. (EDT)/ Gass, Robert H. (EDT) 1 of 1
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Learn more about Perspectives on Persuasion, Social Influence, and Compliance Gaining:

Format: Paperback
ISBN-10: 0205335233
ISBN-13: 9780205335237
Sku: 36329846
Publish Date: 4/10/2007
Dimensions:  (in Inches) 0.75H x 9.25L x 7T
Pages:  400
See more in Social Psychology
 

This collection of chapters--written by some of the most important persuasion scholars of our time--represents the scope, depth, and richness of the field of persuasion. With contributions from authors in a wide variety of disciplines, "Perspectives On Persuasion, Social Influence, and Compliance Gaining" provides readers with a panoramic view of the field, broadening their perspective and understanding of the influence and impact of persuasion in our lives.

From the Publisher:
This collection of chapters--written by some of the most important persuasion scholars of our time--represents the scope, depth, and richness of the field of persuasion. With contributions from authors in a wide variety of disciplines, Perspectives On Persuasion, Social Influence, and Compliance Gaining provides students with a panoramic view of the field, broadening their perspective and understanding of the influence and impact of persuasion in our lives. Contributing authors include: Richard Petty, John Cacioppo, James Dillard, Daniel O'Keefe, Michael Cody, Robert Cialdini, Michael Burgoon, Linda Carli, David Buller, Judee Burgoon, and others.

Features:

  • Students gain insights directly from those who produced the theories and research, as these top-notch scholars reflect on the development of the theory or research, where it is going, and where it has been.
  • The contributors come from multiple disciplines, including communication, psychology, and business, offering students multiple perspectives on the content.
  • Introductions to each section provide students with the rationale for student, an appreciation of ethics, an orientation to each chapter, and an understanding of each chapter's contribution to the field.
  • Early chapters on conceptualizations of persuasion, the history of the field, and theoretical developments give students the background necessary for understanding what persuasion is and how it functions
  • Chapters on both theories of persuasion and the practice of persuasion in multiple contexts help students see the connection between theory and practice.
  • Concrete examples of theories and concepts bring the text to life and help students more easily understand the material.
  • Chapter on deception enables students to see how one of the most recently researched areas fits into the field of persuasion.

Product Attributes

Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0400
Product attributePublisher:   Pearson Custom Publishing
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