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Perspectives on Social Media Marketing (Paperback)

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Product Overview

PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.

Specifications

Publisher Cengage Learning Ptr
Mfg Part# 9781435456525
SKU 213899547
Format Paperback
ISBN10 1435456521
Release Date 9/1/2010
Product Attributes
Book Format Paperback
Number of Pages 0278
Publisher Course Technology
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