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Persuading People : Expert Solutions to Everyday Challenges (Paperback)

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Product Overview

Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn''t easy: It takes practice, patience, and psychological savvy. That''s where this new volume comes in--by enabling you to:
- Build your credibility
- Adapt your pitch to your audience
- Win your listeners'' minds and hearts
- Overcome resistance to your proposals
- Leverage the forces that move people to embrace new ideas

Specifications

Publisher Perseus Distribution Services
Mfg Part# 9781422122730
SKU 205688166
Format Paperback
ISBN10 1422122735
Release Date 3/25/2008
Product Attributes
Book Format Paperback
Number of Pages 0091
Publisher Harvard Business School Press
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