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Persuade Anyone! Gain the ULTIMATE competitive advantage-at work and in life! Master the 7 ESSENTIAL SKILLS that win hearts and minds! Practical, easy, effective! We all know people who are incredibly persuasive. With effortless charm, they manage to somehow gain our trust, interest, and support, time and time again. Is it a gift they are born with? Is it all an illusion? No, it''s the "art" of persuasion, and you can learn it too. Based on years of analyzing the behaviors and mind-sets of the most persuasive people around, "Persuasion "gives you the magic formula to master the power of persuasion-the ultimate way to achieve success in work and life.