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Persuasion Reception and Responsibility (Paperback)

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Persuasion Larson, Charles U. 1 of 1
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Learn more about Persuasion:

Format: Paperback
ISBN-10: 1111349274
ISBN-13: 9781111349271
Sku: 223555222
Publish Date: 2/1/2012
Dimensions:  (in Inches) 9H x 7.5L x 0.75T
Pages:  481
Edition Number:  13
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From the Publisher:
Combining the latest developments in persuasion theory, research, and ethics, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e helps readers develop skills as critical consumers of all forms of persuasion. It presents persuasion by examining politics, mass media, advertising, and the Internet as it challenges readers to consider how the persuasion process is affected by today's 24/7 networked and media-saturated world. The new edition offers an expanded emphasis on ethics as well as increased coverage of the impact of fast-growing social network media. Packed with vivid illustrations and real-world examples, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e demonstrates persuasion in action and encourages readers to apply what they learn to everyday life.

Product Attributes

Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeEdition:   0013
Product attributeNumber of Pages:   0481
Product attributePublisher:   Wadsworth Publishing Company
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