Persuasion : Reception and Responsibility (Paperback)

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Specifications

Publisher Cengage Learning
Mfg Part# 9781111349271
SKU 223555222
Format Paperback
ISBN10 1111349274
Release Date 2/1/2012
Physical
Dimensions (in Inches) 9H x 7.5L x 0.75T
From the Publisher
Editors Note Combining the latest developments in persuasion theory, research, and ethics, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e helps readers develop skills as critical consumers of all forms of persuasion. It presents persuasion by examining politics, mass media, advertising, and the Internet as it challenges readers to consider how the persuasion process is affected by today's 24/7 networked and media-saturated world. The new edition offers an expanded emphasis on ethics as well as increased coverage of the impact of fast-growing social network media. Packed with vivid illustrations and real-world examples, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e demonstrates persuasion in action and encourages readers to apply what they learn to everyday life.
Product Attributes
eBooks Kobo
Book Format Paperback
Edition 0013
Number of Pages 0481
Publisher Wadsworth Publishing Company

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