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Persuasion Theory and Research (Hardcover)

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Persuasion OKeefe, Daniel J.|OKeefe, Daniel J. 1 of 1
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Product Details:

Format: Hardcover
ISBN-10: 0761922008
ISBN-13: 9780761922001
Sku: 30982115
Publish Date: 4/10/2007
Pages:  384
Edition Number:  2
Age Range:  NA
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This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. OKeefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. *Author: OKeefe, Daniel J. *Binding Type: Hardcover *Number of Pages: 384 *Publication Date: 2002/01/24 *Language: English *Dimensions: 9.80 x 5.70 x 0.99 inches
Product Attributes
Product attributeBook Format:   Hardcover
Product attributeEdition:   0002
Product attributeNumber of Pages:   0384
Product attributePublisher:   Sage Publications (CA)
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