Persuasion : Theory and Research (Hardcover)

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Product Overview

This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. OKeefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. *Author: OKeefe, Daniel J. *Binding Type: Hardcover *Number of Pages: 384 *Publication Date: 2002/01/24 *Language: English *Dimensions: 9.80 x 5.70 x 0.99 inches

Specifications

Publisher Sage Pubns
Mfg Part# 9780761922001
SKU 30982115
Format Hardcover
ISBN10 0761922008
Release Date 4/10/2007
Physical
Dimensions (in Inches) 9.15H x 6L x 0.8T
From the Publisher
Editors Note If you're searching for a comprehensive text in persuasion theory and research, you can find no better resource than Persuasion. Written in an accessible style that assumes no special technical background in research methods, this volume offers a comprehensive and critical treatment of theory and research in persuasion. This new edition has the same clear, straightforward presentation and the same broad coverage as the first edition, and has been thoroughly revised to reflect developments in persuasion studies. It includes new discussions of functional attitude approaches and of the theory of planned behavior, and updated treatments of familiar topics such as cognitive dissonance theory (e.g., recent research on hypocrisy induction), the elaboration likelihood model (e.g., the development of unimodel alternatives), and resistance to persuasion (e.g., studies of refusal-skill training programs). Persuasion, second edition: Provides a summary of relevant research literature in persuasion Includes suggestions for how to avoid premature generalizations from limited research evidence Presents detailed discussions on important theoretical and methodological questions 
Product Attributes
Book Format Hardcover
Edition 0002
Number of Pages 0384
Publisher Sage Publications (CA)

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