Persuasion Theory and Research (Hardcover)
| Author: Daniel J. O'Keefe Daniel J. O''Keefe |
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Product Details:
Format: Hardcover
Publisher: Sage Publications (CA)
ISBN-10: 0761922008
ISBN-13: 9780761922001
Sku: 30982115
Publish Date: 4/10/2007
Dimensions:
(in Inches) 9.15H x 6L x 0.8T
Pages:
384
Edition Number:
2
Age Range:
NA
See more in Social Psychology
| This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. OKeefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. *Author: OKeefe, Daniel J. *Binding Type: Hardcover *Number of Pages: 384 *Publication Date: 2002/01/24 *Language: English *Dimensions: 9.80 x 5.70 x 0.99 inches |
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