Persuasion : Psychological Insights and Perspectives (Paperback)

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Product Overview

Persuasion: Psychological Insights and Perspectives, Second Edition highlights important and influential views on persuasion and guides students through the important contemporary centers of basic and applied persuasion research. The renowned contributors to this volume apply cutting-edge knowledge from their current research across a variety of domains, including health, advertising, prejudice, political communication, group decision making, and the impact of narratives. This Second Edition has been revised and updated to reflect new research from the past decade. It includes entirely new chapters on prejudice, persuasiveness of narratives, mass media and political persuasion, small groups, and advertising.

Specifications

Publisher Sage Pubns
Mfg Part# 9780761928096
SKU 36291273
Format Paperback
ISBN10 076192809X
Release Date 4/10/2007
Product Attributes
Book Format Paperback
Edition 0002
Number of Pages 0368
Publisher Sage Publications (CA)
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