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Persuasive Messages : The Process of Influence (Paperback)

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Product Overview

Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.
* A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application
* Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages
* Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action
* Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics

Specifications

Publisher Blackwell Pub
Mfg Part# 9781405158213
SKU 204546825
Format Paperback
ISBN10 1405158212
Release Date 8/13/2012
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0274
Publisher Blackwell Publishers
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