Pitch Anything : An Innovative Method for Presenting, Persuading, and Winning the Deal (Hardcover)

Author: Klaff, Oren

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Product Overview

Proven method for a winning pitch-using how people think to get a favorable outcome.


Publisher McGraw-Hill
Mfg Part# 9780071752855
SKU 217146928
Format Hardcover
ISBN10 0071752854
Release Date 2/1/2011
From the Publisher
Editors Note When it comes to the art of the pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400,000,000—and now, for the first time, his formula is explained in a way that makes perfect sense. Whether you’re selling ideas to investors, pitching a client to for new business, or even negotiating for a higher salary, Pitch Anything gives you the advantage. Delivering one truly great pitch can change your career arc, make you a lot of money, even change your life. And according to Klaff, getting it right isn’t actually an art, it’s a science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff shows you the decision-making sections of the brain and how they respond to pitches, revealing an extremely powerful five-step blueprint for creating a pitch—one you can put to use immediately: Position the frame Impose high status Tell the big idea Create hot cognitions Hook with frame stacksSuccess is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. Now it’s yours.
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0225
Publisher McGraw-Hill

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