|| Planet of the Apes was arguably the first American science fiction franchise of the post-serial film era. In many ways, the Planet of the Apes series developed the blueprint used by many subsequent multi-segment science fiction endeavors (such as Star Wars, Star Trek, and, to a lesser extent, Superman) in the advertising and merchandising arenas. Not only did Planet of the Apes spawn four theatrical sequels, but it was the basis for a short-lived television series, a Saturday morning TV cartoon, countless books, comic books, and other spin-off material - not to mention the "action figures", costumes, lunch boxes, and various other paraphernalia that are now mandatory to the success of any would-be blockbuster...Like most good science fiction, Planet of the Apes combines action, adventure, futuristic settings, and allegory into an entertaining whole...Planet of the Apes is one of those rare films whose historical impact outweighs its quality. It's a good film, but not a classic. Yet, although little more than a socially conscious, well executed science fiction adventure film, Planet of the Apes arrived in theaters at just the right time to capture the country's imagination. It was a family feature that parents could take their children to, an allegory for those upset with the current cultural tides, and a source of escapism for those wanting to lose themselves in another reality for two hours.