Pop! Create the Perfect Pitch, Title, and Tagline for Anything (Paperback)
| Author: Sam Horn |
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Product Details:
Format: Paperback
Publisher: Penguin Group USA
ISBN-10: 0399533613
ISBN-13: 9780399533617
Sku: 208273633
Publish Date: 2/1/2009
Dimensions:
(in Inches) 8.5H x 5.25L x 0.5T
Pages:
239
Age Range:
22 to UP
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| An inspirational handbook introduces the POP! process--to make messages Purposeful, Original, and Pithy--in order to promote ones ideas successfully, discussing such concepts as Muse It or Lose It, the Eureka Moment, the Jerry Maguire Rule, Contra-Brand, and Idea Chemistry. Reprint. *Author: Horn, Sam *Subtitle: Create the Perfect Pitch, Title, and Tagline for Anything *Publication Date: 2009/02/03 *Number of Pages: 256 *Binding Type: Paperback *Language: English *Depth: 0.50 *Width: 5.25 *Height: 8.50 |
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From the Publisher:
An inspirational handbook introduces the POP! process--to make messages Purposeful, Original, and Pithy--in order to promote one's ideas successfully, discussing such concepts as Muse It or Lose It, the Eureka Moment, the Jerry Maguire Rule, Contra-Brand, and Idea Chemistry. Reprint. |
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