Pop! Create the Perfect Pitch, Title, and Tagline for Anything (Paperback)
|Author: Sam Horn|
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|An inspirational handbook introduces the POP! process--to make messages Purposeful, Original, and Pithy--in order to promote ones ideas successfully, discussing such concepts as Muse It or Lose It, the Eureka Moment, the Jerry Maguire Rule, Contra-Brand, and Idea Chemistry. Reprint. *Author: Horn, Sam *Subtitle: Create the Perfect Pitch, Title, and Tagline for Anything *Publication Date: 2009/02/03 *Number of Pages: 256 *Binding Type: Paperback *Language: English *Depth: 0.50 *Width: 5.25 *Height: 8.50|
From the Publisher:
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they canÂ't wait to tell their friends? How can an idea be communicated so that it catches fire in peopleÂ's imaginations?|| Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven processÂ?POP! (Purposeful, Original, Pithy)Â?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumersÂ' imaginations.