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Predictably Irrational The Hidden Forces That Shape Our Decisions (Paperback)

Author:  Dan Ariely
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Learn more about Predictably Irrational:

Format: Paperback
ISBN-10: 0061353248
ISBN-13: 9780061353246
Sku: 210456292
Publish Date: 4/27/2010
Dimensions:  (in Inches) 8.25H x 5.5L x 1.25T
Pages:  384
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An upbeat cultural evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. Original. 100,000 first printing. Former edition was a best-selling book. *Author: Ariely, Dan *Subtitle: The Hidden Forces That Shape Our Decisions *Publication Date: 2010/04/27 *Number of Pages: 349 *Binding Type: Paperback *Language: English *Depth: 1.25 *Width: 5.50 *Height: 8.25
From the Publisher:
An upbeat cultural evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. Original. 100,000 first printing. Former edition was a best-selling book.
Annotation:
MIT professor Dan Ariely discerns patterns in our everyday behavior where the rest of us just see irrational fumbling. A behavioral economist, Dr. Ariely explains the curious "logic" behind our decision-making processes--which, he clearly shows, are often the result of a storm of emotional, social, and seemingly erroneous factors and factoring. He identifies the mistakes we make (and make again and again), and he explains why we do so. Ariely's examples are drawn from common experiences, such as overeating at a buffet or choosing a mate, and he backs up his insights with references to research. Selected by the New York Times Book Review as a Notable Book of 2008.

Product Attributes

Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0384
Product attributePublisher:   Harper Perennial
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