Priceless : The Myth of Fair Value (And How to Take Advantage of It) (Hardcover)

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Product Overview

The new psychology of price dictates rebates, ads, cell phone plans, wage packages, and corporate buyouts--along with countless other areas. Rooted in the emerging field of behavioral decision theory, "Priceless" should prove indispensable to anyone who negotiates.


Publisher Farrar Straus & Giroux
Mfg Part# 9780809094691
SKU 211538309
Format Hardcover
ISBN10 080909469X
Release Date 1/5/2010
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