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Priceless The Myth of Fair Value (And How to Take Advantage of It) (Hardcover)

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Product Details:


Format: Hardcover
ISBN-10: 080909469X
ISBN-13: 9780809094691
Sku: 211538309
Publish Date: 1/5/2010
Pages:  336
 
The new psychology of price dictates rebates, ads, cell phone plans, wage packages, and corporate buyouts--along with countless other areas. Rooted in the emerging field of behavioral decision theory, "Priceless" should prove indispensable to anyone who negotiates.
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