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Pricing Strategy Setting Price Levels, Managing Price Discounts, & Establishing Price Structures (Hardcover)

Author:  Tim J. Smith
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FORMAT: Hardcover
CONDITION:  Brand New
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Learn more about Pricing Strategy:

Format: Hardcover
ISBN-10: 0538480882
ISBN-13: 9780538480888
Sku: 216905952
Publish Date: 1/1/2011
Dimensions:  (in Inches) 10.5H x 8.25L x 0.75T
Pages:  318
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From the Publisher:
Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.

Product Attributes

Product attributeeBooks:   Kobo
Product attributeBook Format:   Hardcover
Product attributeNumber of Pages:   0318
Product attributePublisher:   South Western Educational Publishing
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