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Primal Branding : Create Zealots for Your Brand, Your Company, And Your Future (CompactDisc)

Author: Hanlon, Patrick

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Product Overview

What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement.

Specifications

Publisher Tantor Media Inc
Mfg Part# 9781400132195
SKU 202150993
Format CD
ISBN10 1400132193
Release Date 4/10/2007
Product Attributes
Book Format Audio Cassette - Unabridged / Audio CD - Unabridged
Number of Pages 4
Publisher Tantor Media
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