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Principles Of Marketing Kotler, Philip/ Armstrong, Gary 1 of 1
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Description
 

Learn more about Principles Of Marketing:

Format: Hardcover
ISBN-10: 0132167123
ISBN-13: 9780132167123
Sku: 219568956
Publish Date: 2/7/2011
Dimensions:  (in Inches) 11H x 8.5L x 1T
Pages:  613
Edition Number:  14
See more in Marketing / General
 
Learn how to create value and gain loyal customers. Today''s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, "Principles of Marketing" presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today''s challenging economic climate.
From the Publisher:

Learn how to create value and gain loyal customers.

 

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

 

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

Product Attributes

Product attributeeBooks:   Kobo
Product attributeBook Format:   Hardcover
Product attributeEdition:   0014
Product attributeNumber of Pages:   0613
Product attributePublisher:   Pearson Prentice Hall
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