Principles Of Marketing (Hardcover) - Kotler, Philip/ Armstrong, Gary

Customer Reviews   Write a Review

Be the first to review this item and earn 25 Rakuten Super Points™

Product Overview

Learn how to create value and gain loyal customers. Today''s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, "Principles of Marketing" presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today''s challenging economic climate.

Specifications

Publisher Pearson College Div
Mfg Part# 9780132167123
SKU 219568956
Format Hardcover
ISBN10 0132167123
Release Date 2/7/2011
Physical
Dimensions (in Inches) 11H x 8.5L x 1T
From the Publisher
Editors Note Learn how to create value and gain loyal customers.   Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.   The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
Product Attributes
eBooks Kobo
Book Format Hardcover
Edition 0014
Number of Pages 0613
Publisher Pearson Prentice Hall
loading
Sold Out
Sorry, you missed the deal! This product is currently not available.
ADVERTISEMENT
Buy From Other Sellers (0)
kobo
  • Take your library with you wherever you go
  • Use the device you want to use… smartphone, desktop and many of today’s most popular eReaders

WHY KOBO?

We love the Kobo eReading service… and we know you will too. We’ve partnered with them to bring you the most flexible, enjoyable eReading experience in the U.S.

SHOPPING ON KOBO

You’ll be asked to sign in or create a new account with Kobo. Once you do, you’ll immediately get access to millions of titles and be ready to start eReading. Anytime. Anyplace.

continue to kobo
ADVERTISEMENT
ADVERTISEMENT