Product Development (Paperback)

Author: Belz, Andrea

Customer Reviews   Write a Review

Be the first to review this item and earn 25 Rakuten Super Points™

Product Overview

A complete course in product development--without the tuition!

How do the world''s most creative and successful companies approach product development? With "ruthlessly disciplined innovation," according to Andrea Belz. It''s a whole new way of ensuring consistent success from the initial product conception to communicating its value to customers.

"The McGraw-Hill 36-Hour Course on Product Development" provides the techniques you need to know, along with case studies of how companies like Apple, Google, and Cisco create their own remarkably efficient design and engineering processes. Designed as an easy, self-paced "course" complete with chapter-ending quizzes and a final exam, this book explains how to implement best practices for successful product launches every time.


Publisher McGraw-Hill
Mfg Part# 9780071743877
SKU 215866528
Format Paperback
ISBN10 0071743871
Release Date 12/1/2010
Dimensions (in Inches) 9.25H x 6.25L x 0.75T
From the Publisher
Editors Note The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time-Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on:||Creating a value proposition that motivates a customer to buy your new product||Protecting intellectual property to sustain a competitive advantage||Creating a budget and securing the capital you need||Managing the design, fabrication, integration, and delivery processes.||This book is designed as self-paced "course" complete with chapter-ending quizzes and an online final exam.
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0240
Publisher McGraw-Hill

More Buying Options

Seller Infomation Price & Shipping
$13.79 + $3.10 shipping
Condition: Brand New
In Stock, 45 Day Returns

Usually Ships within 1 business day
Add to Cart
Ria Christie Collections $28.00 + $7.98 shipping
Condition: Brand New
In Stock

Usually ships in 1 to 2 business days
Add to Cart
$13.79 + $3.10 shipping
$20.00 You save $6.21 (31%)
Earn 14 ($0.14) Rakuten Super Points™
What are Rakuten Super Points™?
Get rewarded when you shop! Earn 1 point per dollar spent. That's like getting cash back on every purchase. Easy to see matured points in checkout. Use points just like cash.
Learn More
Format: Paperback
Condition: Brand New
In Stock. Usually Ships within 1 business day
Please select an option to buy
Add to Cart

Sold By:
For Books, Music, Movies & TV place over $40 (before tax and shipping charges) of eligible products in your shopping basket. Not valid with marketplace products, other restrictions apply.
Buy From Other Sellers (2)
  • Take your library with you wherever you go
  • Use the device you want to use… smartphone, desktop and many of today’s most popular eReaders


We love the Kobo eReading service… and we know you will too. We’ve partnered with them to bring you the most flexible, enjoyable eReading experience in the U.S.


You’ll be asked to sign in or create a new account with Kobo. Once you do, you’ll immediately get access to millions of titles and be ready to start eReading. Anytime. Anyplace.

continue to kobo