Product Development (Paperback)
|Author: Andrea Belz|
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A complete course in product development--without the tuition!
How do the world''s most creative and successful companies approach product development? With "ruthlessly disciplined innovation," according to Andrea Belz. It''s a whole new way of ensuring consistent success from the initial product conception to communicating its value to customers.
"The McGraw-Hill 36-Hour Course on Product Development" provides the techniques you need to know, along with case studies of how companies like Apple, Google, and Cisco create their own remarkably efficient design and engineering processes. Designed as an easy, self-paced "course" complete with chapter-ending quizzes and a final exam, this book explains how to implement best practices for successful product launches every time.
From the Publisher:
The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time-Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on:||Creating a value proposition that motivates a customer to buy your new product||Protecting intellectual property to sustain a competitive advantage||Creating a budget and securing the capital you need||Managing the design, fabrication, integration, and delivery processes.||This book is designed as self-paced "course" complete with chapter-ending quizzes and an online final exam.