Product Launch the Microsoft Way (Hardcover)

Author: Mastan, James

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Product Overview

Product Launch the Microsoft Way distills years of Microsoft marketing and product launch expertise into one convenient book, providing an in-depth How-to for all aspects of a product launch. Increase the effectiveness of your product launch process, strategy and execution and learn the product launch techniques, tips, and best practices of the Microsoft marketing machine. Topics covered include launch strategy, roll-out plan creation, partnership deal creation, public relations, product positioning, pre-launch channel and customer programs, marketing tools and collateral, channel sell-in, marketing ROI, customer relationship management, analysis techniques, marketing opportunity sizing, segmentation, research techniques, channel strategy, naming, customer service, loyalty programs, product packaging, international considerations, sales pipeline creation/management, and much more. Visit www.bluerainmarketing.com for business/marketing strategy, and marketing program execution consulting services. *Author: Mastan, James *Binding Type: Hardcover *Number of Pages: 420 *Publication Date: 2008/06/01 *Language: English *Dimensions: 9.00 x 6.00 x 1.06 inches

Specifications

Publisher Commercio Press, LLC
Mfg Part# 9780615209463
SKU 208444888
Format Hardcover
ISBN10 0615209467
Release Date 7/15/2008
Product Attributes
Book Format Hardcover
Number of Pages 0420
Publisher Commercio Press, LLC

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