Psychophysiological Measurement and Meaning : Cognitive and Emotional Processing of Media (Paperback)

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Product Overview

This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media.

Specifications

Publisher Routledge
Mfg Part# 9780415994149
SKU 212519000
Format Paperback
ISBN10 0415994144
Release Date 8/24/2011
Product Attributes
Book Format Paperback
Number of Pages 0285
Publisher Routledge
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$145.76 + $5.98 shipping
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