Public Relations, Society and Culture : Theoretical and Empirical Explorations (Paperback)

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Product Overview

Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of the practice on the social world in which those organisations operate.

This edited collection looks at the relationship between public relations, society and culture by bringing together a wide range of alternative theoretical and methodological approaches. The chapters draw on insights from a variety of disciplines including sociology, cultural studies, post-colonialism, political economy, ecological studies, feminism and critical race theory. Empirical contributions illustrate theoretical arguments with narratives and interview extracts from practitioners, resulting in an engaging text that will provide inspiration for scholars and students to explore public relations in new ways.

Public Relations, Society and Culture makes an essential contribution to a range of scholarly fields and illustrates the relevance of public relations to matters beyond its organisational function. It will be highly useful to students and scholars of public relations as well as cultural studies, ethnicityrrace' and communication, media studies, development communication, anthropology, and organisational communication. This insightful book will make a significant contribution to debates about the purpose and practice of public relations in the new century.

Lee Edwards is lecturer in Corporate Communications and PR at Manchester Business School based at the University of Manchester, UK.

Caroline E.M. Hodges is a member of the Institute for Media and Communication Research based at Bournemouth Media School, UK.

Specifications

Publisher Routledge
Mfg Part# 9780415572743
SKU 214414252
Format Paperback
ISBN10 0415572746
Release Date 3/1/2011
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0137
Publisher Routledge
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