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Pyro Marketing The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life (Paperback)

Author:  Greg Stielstra
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Pyro Marketing Stielstra, Greg                          1 of 1
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Product Details:

Format: Paperback
ISBN-10: 0060776714
ISBN-13: 9780060776718
Sku: 204961279
Publish Date: 2/1/2008
Dimensions:  (in Inches) 8H x 5.25L x 0.75T
Pages:  245
Age Range:  NA
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Tapping the latest scientific research into the brain and human behavior, Stielstra demonstrates how traditional marketing techniques are expensive, obsolete, and doomed to failure--while "PyroMarketing" principles deliver powerful results over the long-term and for less money.
From the Publisher:

The era of mass marketing is ending—replaced by the power of customer evangelists unleashed through a systematic approach to word-of-mouth called PyroMarketing. Learn how the system that sparked a revolution in the Christian marketplace can fuel the success of your business.

Word-of-mouth is the biggest influence on consumer purchases and its influence is growing. How do you tap its power?

The key is not some new technology or advertising fad. The best way to understand the marketing process, the way messages are sent, received, acted upon, and spread, is to think of fire. PyroMarketing simplifies word-of-mouth to a four-step system that optimizes your advertising dollars by targeting the right customers and then converting them into unpaid sales and marketing evangelists.

Tapping the latest research into the brain and human behavior, Greg Stielstra demonstrates how traditional marketing techniques are expensive, obsolete, and doomed to failure—while PyroMarketing principles deliver powerful results over the long-term and for less money. Illustrated with case studies including The Purpose-Driven Life, one of the bestselling books of all time, and the breakaway phenomenon The Passion of the Christ, PyroMarketing is a comprehensive strategy that can help any business reach and retain new markets.

Product Attributes
Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0245
Product attributePublisher:   Collins
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