Qualitative Research Methods in Public Relations and Marketing Communications (Paperback)

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Product Overview

*Author: Daymon, Christine/ Holloway, Immy *Publication Date: 2010/09/11 *Number of Pages: 397 *Binding Type: Paperback *Language: English *Depth: 1.00 *Width: 6.00 *Height: 9.00

Specifications

Publisher Taylor & Francis
Mfg Part# 9780415471183
SKU 214112397
Format Paperback
ISBN10 0415471184
Release Date 9/1/2010
Physical
Dimensions (in Inches) 9H x 6L x 1T
From the Publisher
Editors Note The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations. This new edition:Identifies the skills and strategies needed to conduct authentic, trustworthy researchHighlights specific analytical techniques associated within the main research approachesProvides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.
Product Attributes
eBooks Kobo
Book Format Paperback
Edition 0002
Number of Pages 0416
Publisher Routledge

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