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Qualitative Research Methods in Public Relations and Marketing Communications Daymon, Christine/ Holloway, Immy 1 of 1
$73.60  + Free Shipping
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FORMAT: Paperback
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Product Details:

Format: Paperback
ISBN-10: 0415471184
ISBN-13: 9780415471183
Sku: 214112397
Publish Date: 9/1/2010
Sales Rank: 15516
Dimensions:  (in Inches) 9H x 6L x 1T
Pages:  416
Edition Number:  2
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*Author: Daymon, Christine/ Holloway, Immy *Publication Date: 2010/09/11 *Number of Pages: 397 *Binding Type: Paperback *Language: English *Depth: 1.00 *Width: 6.00 *Height: 9.00
From the Publisher:

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations.

This new edition:

  • Identifies the skills and strategies needed to conduct authentic, trustworthy research
  • Highlights specific analytical techniques associated within the main research approaches
  • Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research

Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.

Product Attributes
Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeEdition:   0002
Product attributeNumber of Pages:   0416
Product attributePublisher:   Routledge
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