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Radio Programming Tactics and Strategy (Paperback)

Author:  Eric G. Norberg
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Learn more about Radio Programming:

Format: Paperback
ISBN-10: 0240802349
ISBN-13: 9780240802343
Sku: 30033278
Publish Date: 4/16/2007
Dimensions:  (in Inches) 9.5H x 6.25L x 0.25T
Pages:  191
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A practical handbook for programming directors, this guide focuses on achieving specific objectives in todays modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers. Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication. Shows radio programmers how to work toward acheiving specific objectivesCoveys the principles of agressive radio programmingPart of the Broadcasting & Cable series *Author: Norberg, Eric G. *Series Title: Broadcasting & Cable Series *Binding Type: Paperback *Number of Pages: 191 *Publication Date: 1996/05/21 *Language: English *Dimensions: 9.20 x 6.02 x 0.49 inches
From the Publisher:
A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment.



||Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche.

Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers.

Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.

Shows radio programmers how to work toward acheiving specific objectives
Coveys the principles of agressive radio programming
Part of the Broadcasting & Cable seriesA practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment.



|Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche.

Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers.

Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.

Shows radio programmers how to work toward acheiving specific objectives
Coveys the principles of agressive radio programming
Part of the Broadcasting & Cable series

Product Attributes

Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0191
Product attributePublisher:   Focal Press
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