Raving Fans : A Revolutionary Approach to Customer Service (Hardcover)

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Product Overview

The author of The One-Minute Manager shows readers how to define a vision, learn what a customer really wants, institute effective systems, and turn customers into raving (and spending) fans. 75,000 first printing. $35,000 ad/promo. *Author: Blanchard, Kenneth H./ Bowles, Sheldon *Subtitle: A Revolutionary Approach to Customer Service *Publication Date: 1993/05/01 *Number of Pages: 137 *Binding Type: Hardbound *Language: English *Depth: 0.75 *Width: 5.75 *Height: 8.75

Specifications

Publisher Harpercollins
Mfg Part# 9780688123161
SKU 30124592
Format Hardcover
ISBN10 0688123163
Release Date 5/1/1993
Physical
Dimensions (in Inches) 8.75H x 5.75L x 0.75T
Author Info
Ken Blanchard
Ken Blanchard has a B.A. and a Ph.D. from Cornell University, and an M.A. from Colgate. After college, he was a teacher and administrator, and, in 1979, he and his wife, Marjorie (whom he met at Cornell), founded a training consulting firm in California. In 1981, from his experiences with his clients, Blanchard co-wrote (with Spencer Johnson) THE ONE-MINUTE MANAGER; originally self-published, it went on to sell over a million copies. Since then, he has written several more best-sellers (always with coauthors) in related fields. His books are short, crisp, practical, and full of stories, emphasizing flexibility and team playing--the human side of the business world. In addition to writing, Blanchard is also a sought-after motivational speaker, and has been an avid golfer since he began playing with his father at the age of 6.
From the Publisher
Annotation Written in the parable style of THE ONE MINUTE MANAGER, RAVING FANS uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature and not just another program of the month.
Editors Note "Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans". This, in a nutshell, is the advice given to a new Area Manager on his first day - in an extraordinary new business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results. Raving Fans is written in the parable style of The One Minute Manager and uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature - not just another program of the month. America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace - and turn their customers into raving, spending fans.
Product Attributes
Book Format Hardcover
Number of Pages 0160
Publisher William Morrow & Company
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$22.99 You save $8.53 (37%)
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Format: Hardcover
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