Quantity:
Ships from/sold by Buy.com
advertisement

Relationship Marketing A Consumer Experience Approach (Hardcover)

Earn Super Points: Write a Review
Sorry, this selection is currently unavailable.
Relationship Marketing Baron, Steve/ Conway, Tony/ Warnaby, Gary 1 of 1
Today
$147.64  Free Budget Shipping
EARN 148 RAKUTEN SUPER POINTS™ Super Points
What are Rakuten Super Points™?
Get rewarded when you shop! Earn 1 point per dollar spent. That's like getting cash back on every purchase. Easy to see matured points in checkout. Use points just like cash.
Learn More
Format: Hardcover
Condition:  Brand New
Temporarily Sold Out.:
More inventory may be available. Place your order today and be one of the first to receive this product when it arrives!
Alert me when this item is in stock.
45 day return policy
Share

Product Details:

Format: Hardcover
ISBN-10: 1412931215
ISBN-13: 9781412931212
Sku: 212929741
Publish Date: 5/1/2010
Dimensions:  (in Inches) 9.75H x 7L x 0.75T
Pages:  202
See more in Marketing / General
 
In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behavior, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing. Topics examined include: frameworks for analyzing the consumer experience; consumer communities; issues of customer loyalty; the impact of ICT on relationship marketing; and the creative consumer.
From the Publisher:
The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this?

In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with a the consumer in mind; from the experience of a football club supporter to the Barack Obama Presidential campaign, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing.

Topics examined include: frameworks for analysing the consumer experience; consumer communities; issues of customer loyalty; the impact of ICT on relationship marketing; and the Creative consumer. Each chapter is supported by an in-depth case study.

Product Attributes
Product attributeeBooks:   Kobo
Product attributeBook Format:   Hardcover
Product attributeNumber of Pages:   0202
Product attributePublisher:   Sage Publications (CA)
Advertisement Bottom
BloomReach Content