Relationship Marketing : Successful Strategies for the Age of the Customer (Paperback)

Author: McKenna, Regis

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Product Overview

The bestselling author of The Regis Touch expands on his previous work to focus on building crucial relationships that help a company dominate--and own--the market in this age of the customer. Includes stories, insights, and advice to give readers an edge in today's fiercely competitive climate.

Specifications

Publisher Perseus Books Group
Mfg Part# 9780201622409
SKU 30028169
Format Paperback
ISBN10 0201622408
Release Date 4/10/2007
Product Attributes
Book Format Paperback
Number of Pages 0256
Publisher Basic Books (AZ)
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