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Relationship Marketing Successful Strategies for the Age of the Customer (Paperback)

Author:  Regis McKenna
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Relationship Marketing McKenna, Regis 1 of 1
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Format: Paperback
ISBN-10: 0201622408
ISBN-13: 9780201622409
Sku: 30028169
Publish Date: 4/10/2007
Dimensions:  (in Inches) 9.25H x 6L x 0.75T
Pages:  256
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The bestselling author of The Regis Touch expands on his previous work to focus on building crucial relationships that help a company dominate--and own--the market in this age of the customer. Includes stories, insights, and advice to give readers an edge in today's fiercely competitive climate.
From the Publisher:
From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.

Product Attributes

Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0256
Product attributePublisher:   Basic Books (AZ)
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