Relationship Marketing Successful Strategies for the Age of the Customer (Paperback)
|Author: Regis McKenna|
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|The bestselling author of The Regis Touch expands on his previous work to focus on building crucial relationships that help a company dominate--and own--the market in this age of the customer. Includes stories, insights, and advice to give readers an edge in today's fiercely competitive climate.|
From the Publisher:
From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.
Relationship marketing is one of the most challenging marketing concepts ...