shop by

Repositioning : Marketing In An Era of Competition, Change, and Crisis (Hardcover)

Author: Trout, Jack

Customer Reviews   Write a Review

Be the first to review this item and earn 25 Rakuten Super Points™

Product Overview

The book that completes Positioning . . .

Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind?a book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Consumers are savvier. Communications are faster. Andonce-successful companies are in crisis mode.

Repositioning shows you how to adapt, compete?andsucceed?in today?s overcrowded marketplace. Globalmarketing expert Jack Trout has retooled his mosteffective positioning strategies?providing a must-havearsenal of proven marketing techniques specificallyredesigned for our current climate. With Repositioning,you can conquer the ?3 Cs? of business: Competition,Change, and Crisis . . .

  1. BEAT THE COMPETITION: Challenge your rivals,differentiate your product, increase your value,and stand out in the crowd.
  2. CHANGE WITH THE TIMES: Use the latesttechnologies, communications, and multimediaresources to connect with your consumers.
  3. MANAGE A CRISIS: Cope with everything fromprofi t losses and rising costs to bad pressand PR nightmares.

Even if your company is doing well, these cutting-edgemarketing observations can keep you on top of your gameand ahead of the pack. You?ll discover how expandingproduct lines may decrease your overall sales, why newbrand names often outsell established brands, and whyslashing prices is usually a bad idea. You?ll learn thedangers of attacking your competitors head-on?andthe value of emphasizing value. You?ll see how consumerscan have too many choices to pick from?and whatyou can do to make them pick your brand.

Drawing from the latest research studies, consumer statistics,and business-news headlines, Trout reveals thehidden psychological motives that drive today?s market.Understanding the mindset of your consumers is halfthe battle. Winning in today?s world is often a matter ofrepositioning. It?s how you rethink the strategies you?vealways relied on. It?s how you regain the success you?veworked so hard for. It?s how you win the new battle ofthe mind.


Publisher McGraw-Hill
Mfg Part# 9780071635592
SKU 211280383
Format Hardcover
ISBN10 0071635599
Release Date 11/1/2009
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0217
Publisher McGraw-Hill
Sold Out
Sorry, you missed the deal!
This product is currently not available.
Promotions & Offers (1)
  •  custom promo
    5% Back* Sitewide with Promo Code Rewardme *See page for details
Buy From Other Sellers (0)
  • Take your library with you wherever you go
  • Use the device you want to use… smartphone, desktop and many of today’s most popular eReaders


We love the Kobo eReading service… and we know you will too. We’ve partnered with them to bring you the most flexible, enjoyable eReading experience in the U.S.


You’ll be asked to sign in or create a new account with Kobo. Once you do, you’ll immediately get access to millions of titles and be ready to start eReading. Anytime. Anyplace.

continue to kobo