Research Methods for the Behavioral Sciences (Hardcover)

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Product Overview

Bestselling statistics author, Fredrick J. Gravetter, and co-author Lori-Ann B. Forzano have written a text for research methods that helps you see how interesting and exciting experimental and non-experimental research can be. Inviting and conversational, RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Third Edition, leads you through the research process from start to finish. The text opens with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step approach emphasizes the decisions researchers must make at each stage of the process. The authors avoid a "cookbook" approach to the facts by linking terminology with applied concepts; their "lecture in a book" style emphasizes discussion and explanation of topics. Each chapter ends with a set of exercises and activities.

Specifications

Publisher Cengage Learning
Mfg Part# 9781111342258
SKU 216907361
Format Hardcover
ISBN10 1111342253
Release Date 1/1/2011
Product Attributes
eBooks Kobo
Book Format Hardcover
Edition 0004
Number of Pages 0618
Publisher Wadsworth Publishing Company
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