Resistance and Persuasion (Paperback)

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Product Overview

This book will focus on the important role of resistance in the persuasion process. It will be of interest to persuasion professors, researchers, graduate students, and practitioners in the fields of social psychology, marketing, and communications.

Specifications

Publisher Taylor & Francis
Mfg Part# 9780805844870
SKU 35204831
Format Paperback
ISBN10 0805844872
Release Date 6/18/2007
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0368
Publisher Psychology Press
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