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Product Details:


Format: Paperback
ISBN-10: 0805844872
ISBN-13: 9780805844870
Sku: 35204831
Publish Date: 6/18/2007
Dimensions:  (in Inches) 8.75H x 6L x 1T
Pages:  368
Age Range:  NA
See more in Social Psychology
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This book will focus on the important role of resistance in the persuasion process. It will be of interest to persuasion professors, researchers, graduate students, and practitioners in the fields of social psychology, marketing, and communications.
Product Attributes
Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0368
Product attributePublisher:   Psychology Press
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