Resistance and Persuasion (Paperback)
$59.45 Free Budget Shipping
EARN 60 RAKUTEN SUPER POINTS™Get rewarded when you shop! Earn 1 point per dollar spent. That's like getting cash back on every purchase. Easy to see matured points in checkout. Use points just like cash.Learn More
What are Rakuten Super Points™?
Condition: Brand New
|This book will focus on the important role of resistance in the persuasion process. It will be of interest to persuasion professors, researchers, graduate students, and practitioners in the fields of social psychology, marketing, and communications.|
From the Publisher:
Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence.
Resistance and Persuasion offers many new revelations about persuasion:
*Acknowledging resistance helps to reduce it.
*Raising reactance makes a strong message more persuasive.
*Putting arguments into a narrative increases their influence.
*Identifying illegitimate sources of information strengthens the influence of legitimate sources.
*Looking ahead reduces resistance to persuasive attempts.
This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.
Exploring how people decide what to say during everyday influence ...
William J. McGuire's research on the diverse topics of attitudes, ...