Retail Marketing : A Branding and Innovation Approach (Paperback)

Author: Miller, Dale

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Product Overview

Specifically written for tertiary students of retailing at either undergraduate or postgraduate level, the main aim of this book is to take students on an exciting and enjoyable journey through the major aspects of retail marketing.


Publisher Casemate Pub & Book Dist Llc
Mfg Part# 9780734610584
SKU 217446998
Format Paperback
ISBN10 0734610580
Release Date 3/1/2011
From the Publisher
Editors Note Aimed at undergraduate and graduate students in retailing, this textbook covers the Australian and New Zealand markets, and global influences. Miller (marketing, Griffith U., Australia) follows a strategic planning framework, incorporates research, and covers aspects from branding and merchandising to not-for-profit retailing, retail innovation, and sustainability. Annotation ©2008 Book News, Inc., Portland, OR (
Product Attributes
Book Format Paperback
Number of Pages 0318
Publisher Tilde University Press
$42.20 + free shipping
$49.95 You save $7.75 (15%)
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