Retail Marketing A Branding and Innovation Approach (Paperback)
|Author: Dale Miller|
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|Specifically written for tertiary students of retailing at either undergraduate or postgraduate level, the main aim of this book is to take students on an exciting and enjoyable journey through the major aspects of retail marketing.|
From the Publisher:
Aimed at undergraduate and graduate students in retailing, this textbook covers the Australian and New Zealand markets, and global influences. Miller (marketing, Griffith U., Australia) follows a strategic planning framework, incorporates research, and covers aspects from branding and merchandising to not-for-profit retailing, retail innovation, and sustainability. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
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