Ribbon Culture : Charity, Compassion, and Public Awareness (Paperback)

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Product Overview

Since its emergence in 1991, the awareness ribbon has achieved the kind of cultural status usually reserved for big brand icons and religious symbols; yet its meaningfulness as a symbol is often questioned by activists and media commentators. Certainly, showing awareness is not as straightforward a social practice as it might at first seem. The ribbon is, for example, both a kitsch fashion accessory as well as an emblem that expresses empathy; it is a symbol that represents awareness, yet requires no knowledge of the cause it represents; it appears to signal concern for others, but in fact prioritizes self-expression. "Ribbon Culture" explores ambiguities surrounding these ribbons, the nature of contemporary mourning practices, the sociology of compassion, the marketing discourses of charities and the relationship between awareness and consumerism.


Publisher Palgrave Macmillan
Mfg Part# 9780230247895
SKU 212923864
Format Paperback
ISBN10 023024789X
Release Date 3/30/2010
Dimensions (in Inches) 8.5H x 5.5L x 0.5T
From the Publisher
Editors Note This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.
Product Attributes
Book Format Paperback
Number of Pages 0200
Publisher Palgrave MacMillan
$55.92 + $2.98 shipping
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