Ribbon Culture Charity, Compassion, and Public Awareness (Paperback)
|Since its emergence in 1991, the awareness ribbon has achieved the kind of cultural status usually reserved for big brand icons and religious symbols; yet its meaningfulness as a symbol is often questioned by activists and media commentators. Certainly, showing awareness is not as straightforward a social practice as it might at first seem. The ribbon is, for example, both a kitsch fashion accessory as well as an emblem that expresses empathy; it is a symbol that represents awareness, yet requires no knowledge of the cause it represents; it appears to signal concern for others, but in fact prioritizes self-expression. "Ribbon Culture" explores ambiguities surrounding these ribbons, the nature of contemporary mourning practices, the sociology of compassion, the marketing discourses of charities and the relationship between awareness and consumerism.|
From the Publisher:
This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.