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Robin Hood Marketing : Stealing Corporate Savvy to Sell Just Causes (Hardcover)

Author: Andresen, Katya

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Product Overview

Praise for "Robin Hood Marketing"

"An incredibly compelling and digestible book— full of practical theories and real-life examples that anyone who either works in the nonprofit world or cares about causes will find absolutely worthwhile."
— Meg Garlinghouse, director, Yahoo! For Good, Yahoo! Inc.

"Andresen's message is clear: It's not about YOU. It's about your supporter. Tap your supporter's wants, hopes, dreams, and desires and you'll move mountains."
— Scott Case, chairman, Network for Good, cofounder Priceline.com

"Robin Hood Marketing should be required reading for anyone trying to raise money, find supporters, or change public policy in the increasingly crowded marketplace of worthy causes. In an era where the number of nonprofits is growing faster than the pool of charitable funding, the stakes couldn't be higher. Those with the strongest messages and the savviest marketing will have the best chance to survive and thrive. Robin Hood Marketing is a great place to start getting your organization on more solid marketing ground."
— Matthew De Galan, chief development officer, Mercy Corps

Specifications

Publisher Jossey-Bass Inc Pub
Mfg Part# 9780787981488
SKU 202099250
Format Hardcover
ISBN10 0787981486
Release Date 4/10/2007
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0271
Publisher Jossey-Bass
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