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This memory foam body pillow features a temperature-sensitive technology that adjusts to your body's weight and warmth. Memory Foam Do's and Don'ts: To maximize memory foam expansion; remove from packaging within 72 hours of receipt. This product arrives very tightly packed. Please unwrap and allow 48 hours for this product to return to its original shape. Being sealed in plastic packaging will trap odors naturally produced by the memory foam composition. Please allow 1 to 2 weeks for the odor to dissipate completely. Due to machine cutting manufacturing processes, there may be slight variances in the dimensions of this product.Due to the nature of Memory Foam the firmness level of every item is unique. Upon opening, fluff the pillow until it reaches expansion size; fluff occasionally to maintain its shape.