Peter H. Engel has been an assistant professor of entrepeneurial studies at the University of Southern California.
From the Publisher
While snake-oil salesman in the 1800s had to rely on signs, posters, and their gift for gab, today's hi-tech world offers scam artists new windows of almost limitless opportunity. In this book readers will meet real-life people who fell victims to con-artists and will recognize some familiar rip-offs and be surprised by others. In the end they will learn how to avoid the clever traps laid by hustlers and find out how to outsmart the outlaws.
Describes how to avoid being victimized by false advertizing, pyramid schemes, telemarketers, the legal system, contest promoters, and car salesmen