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Selling the Invisible : A Field Guideto Modern Marketing (CompactDisc)

Author: Beckwith, Harry

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Product Overview

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
Greatness May Get You Nowhere Focus Groups Don''ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.


Publisher Grand Central Pub
Mfg Part# 9781600241017
SKU 204496187
Format CD
ISBN10 1600241018
Release Date 1/1/2008
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