I was very excited to try these ear buds, but unfortunately they did not live up to their name.
Shape: 3/5. Could be more ergonomic, but once in the ear they stay firmly in (contrary to 90% of what Best Buy sells)
Sound: 4/5. Especially given the price, the sound is very good. As always one could use more bass, but as far as ear buds go, these are very comparable to Bose (which is 5 times the cost!)
Plug: 5/5. I love the L shaped plug, much better than the Apple straight ones (as always Apple is more concerned with style than usability). This one grips very well and can be maneuvered in and out with one hand.
Durability: 1/5 they look like they will break in a month... and the ear bud has already started buzzing.